A GLOBAL HOUSEHOLD GOODS COMPANY

Company Introduction

Brand

Brand Identity
CONCEPT

The name 'Bluel' incorporates the essence of 'Blue,' signifying clarity, integrity, and purity.
The use of blue in both our vocabulary and color palette reflects these meanings.
The final 'L' in Bluel stands for 'Light,' representing brightness, brilliance, and clarity.

Bluel is committed to providing clear, clean, and ethical services.
Our philosophy is to be a luminous enterprise that brightens the future.

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